Hyper-targeted candidate marketing at a volume you could never reach by hand
Build an MPC in minutes. We supply the verified contacts, the outreach copy and the mailboxes to send it all from.
The part nobody has time for
Candidate marketing works. Doing it by hand does not scale.
Building the audience
Working out which filters actually describe the employers who should hear about this candidate is slow and applying them by hand — search, adjustment, search again — is slower.
Reaching the inbox
AI has made writing the pitch the easy part. Landing your emails in the inbox is still hard. Cold email at volume runs straight into spam filters.
Running the campaign
Campaign setup and management is still a tedious chore. Exporting the list, loading it into a sending platform, matching each MPC’s copy to the right people and keeping the mailboxes warm is nobody’s idea of fun.
How it works
From candidate to first send, in five steps
Step 1 · The MPC
Start with a candidate
Create an MPC — your Most Placeable Candidate — and tell us what makes them worth hiring. Give us your notes and we’ll take care of the copy.
Step 2 · Standard audience
Tell us who should hear about them
Tell us that you want VPs or Directors at manufacturers of a certain size in the states this person will actually move to and we’ll give you a precise list.
If you already know the employers, skip the filters entirely and paste a list of companies to search inside them.
Step 2 · Lookalike audience
Name ten companies you already like and we write the filters
If you don't know the exact filters to use, you can use our lookalike audience feature. Paste the websites of companies you would happily place this candidate at and we work out what they have in common — their industry, their size, the keywords they use to describe themselves.
Step 3 · Sizing
See the size before you spend
We tell you how many contacts those filters will really deliver. It's not a list of how many people exist but how many will reach you with a verified work email attached.
Step 4 · Copy
Write the copy
We give you twenty distinct takes on your pitch — an opening email and a follow up with their own subject lines — all built from your notes rather than a template with the name swapped.
Step 5 · Sending
Send it
Your contacts and your copy go straight into your own sending workspace on domains and warmed mailboxes we set up and look after. Nothing to export, nothing to wire together and nothing landing in spam because a mailbox was rushed into service.
You can also take the CSV and send it from wherever you already send. The copy comes with it.
Questions
- What is an MPC?
- MPC stands for Most Placeable Candidate. It is recruiting shorthand for the candidate on your desk who is most likely to be placed quickly — strong, available, and easy to sell — and for the practice of marketing that person out to employers directly rather than waiting for a matching job to be posted. In this product, an MPC is that candidate plus the employer audience you want to pitch them to.
- Where do the contacts come from?
- We search live against business contact databases and then verify every work email before it reaches you. Nothing is served from a stale list.
- Do I have to use your sending platform?
- No. Export the list as a CSV, push it into the platform you already send from or add our sending infrastructure and let us set the domains and mailboxes up for you.
- What exactly am I charged for?
- Contacts that reach you with a verified work email. If we cannot find and verify an address for someone, they are not delivered and you are not charged for them so the number you pay for is the number you can actually email. Plans and allowances are on the pricing page.
- How many people will you find at one company?
- As many as you want, up to twenty. It starts at three, which is what stops one large national employer quietly consuming a month’s worth of contacts on its own.
- What if the copy is not right?
- Edit any of the twenty variations and reject the ones that miss. You can regenerate the whole set when the candidate changes and your edits on the earlier set stay where they are.
- Where can I target?
- Anyone in the US. People are found by state and by the 500 largest cities and employers by industry, size, revenue, or simply by naming the companies you want to search.
More on plans, allowances and the sending add-on is on the pricing page.
Start with one candidate.
Build an MPC, size the audience, write your MPC email and get sending.